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Dealership digital signage

Car dealership digital signage for showrooms and service

Feature this month’s offers in the showroom, service specials in the waiting room, and trade-in messages near the sales desks. Change incentives the day they change and keep every screen on brand across all your rooftops.

First 3 screens free. No credit card.

01

Incentives that change on time

Set this month’s offers with end dates so expired incentives never stay on screen.

02

A waiting room that sells service

Rotate tire, brake, and maintenance specials between entertainment and local news.

03

Offers from a prompt

Describe the offer, add the vehicle photo, and pick from three on-brand layouts.

04

One account, every rooftop

Group content runs at every store while each dealership adds its own specials.

Showroom offers that match the month

Manufacturer incentives and dealer specials change monthly, sometimes mid-month. Upload vehicle photos and tell the AI Designer “0.9% APR on the 2026 crossover through month end, premium look, landscape” and pick from three designs. Add disclaimer text in the editor, give the offer a date range, and it comes down when the program ends. Inventory feeds from your website or DMS are planned.

  • Offer screens from a description and photos
  • Disclaimer text built into each design
  • Date ranges that match incentive programs
  • Inventory feeds planned

A service-lane waiting room worth watching

Service customers often wait an hour or more, and the waiting room TV is in front of them the whole time. Mix service specials, accessory promotions, trade-in appraisal offers, and recall check reminders with videos and web content. Schedule a morning loop for early drop-offs and an afternoon loop for pickups. Personalized “your vehicle is ready” messages would need DMS data and are not available today.

  • Service and parts specials in rotation
  • Trade-in and upgrade messages
  • Morning and afternoon waiting room loops
  • Videos and web pages between offers
A waiting room TV in a clinic

One account for every rooftop

Dealer groups can run group-wide content once and let each store add brand-specific offers. Schedules inherit from group to region to store to screen, so a group-wide holiday event reaches every showroom while each franchise store keeps its own manufacturer incentives. See every screen’s status, current content, and last check-in, and restart a screen remotely before the Saturday rush. Enterprise plans add sub-accounts for each store.

  • Group, region, store, and screen inheritance
  • Brand-specific offers per rooftop
  • Remote status, screenshots, and restarts
  • Sub-accounts on Enterprise plans
A laptop showing the DigitalSign dashboard beside a wall of screens

How it works

Live on screen in three steps

  1. 1

    Set up each rooftop

    Add each store as a location and group showroom, sales desk, and service screens.

  2. 2

    Build this month’s offers

    Use the AI Designer for showroom offers and service specials, with disclaimers in place.

  3. 3

    Schedule by program dates

    Match each offer to its incentive dates and publish to the right stores.

FAQ

Auto dealerships: common questions

Can screens pull vehicles from our inventory automatically?

Not yet. Inventory feeds are planned through data connections. Today you build offer screens with the AI Designer and editor.

Can the waiting room show when a customer’s car is ready?

Not today. That would need a connection to your DMS, which is not available. The waiting room can show service specials and general content.

Can we add required offer disclaimers?

Yes. Add disclaimer text directly to each design. Your team remains responsible for meeting manufacturer and state advertising rules.

Can different brands in our group show different offers?

Yes. Each store runs its own schedules on top of group-wide content through inheritance.

What hardware do we need?

Any display with a web browser, or one paired with an Android/Google TV device. Fire TV and Windows players are coming.

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